Sustainable Events Management Course work Essay

Sustainable Events Management Course work - Essay ExampleAlso, MCI delivered satisfactory results in companionable, economic, and environmental aspects as they line up to the ISO 20121 (event sustainability management system).The reality shows that more and more businesses view as perceived sustainability principles and practices as important success factors in todays business landscape hence, they have incorporated these into their systems and activities. Sustainability among these companies are being provided in various societal and corporate initiatives, but most of them are centered on environmental or natural, economic, and social dimensions (Haugh & Talwar, 2010). These dimensions of responsibility are known as the triple bottom line (TBL) approach, which was coined by John Elkington in 1990s (Elkington, 2004). In this regard, various industries are support to give importance on environmental and societal issues in their decision-making and sustainability reporting this app roach can be seen in the MCI group.The main thrust of this paper is to critically assess the sustainability policy of MCI in relation to the TBL theory. Also, recommendations will be given after the critical appraisal of the follows sustainability plan.MCI is a privately held company whose expertise is in the field of event management. It was founded in 1987 by Roger Tondeur and Ursula Wiger, which is currently headquartered in Geneva, Switzerland (MCI, n.d.a.). Furthermore, MCI is one of the leading companies in the event industry with 48 offices in 22 countries worldwide including the U.S, EU, Asia, Middle East, and many more (MCI, 2011). Also, the company expressed that their continuing growth for almost 25 years is attributed to their commitment to sustainable nurture and corporate social responsibility (CSR) through the application of the TBL theory. This theory has been embedded in all of MCIs policies, practices, decisions, programs, and reporting. In fact, they are